I design enterprise products that feel human.
From a 5-day sprint to a platform now used by 80+ financial institutions across seven regions.
What I do
I turn complex workflows into clear, accessible solutions.
My focus areas: assistant-style AI, systems thinking, and WCAG 2.2 accessibility.
I partner with product, engineering and research to ship viable slices that scale.
Featured work
From sprint to scale: servicing → growth
I co-created an employee platform that began with a five-day design sprint and is now used by 80+ financial institutions across seven regions.
Turning fragmented chats into trusted advisory
I created simple guidance for contact centres and relationship managers that surfaces well-timed, well-matched advice and product options during live customer conversations.
Human-in-the-loop LLM workflows
AI helpers that summarise threads, draft first replies and flag issues early, so agents can reply faster and more consistently.
Working with me
“Gaf knows the right questions to ask to get to the heart of the issue.” — Senior UX Designer
“His ability to create wireframes on the spot significantly enhanced the team’s decision-making.” — Senior PM